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Foundation Projects

Redefining roofing as an institutional-grade asset class. Building permanent value through architectural excellence.

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Quarterly insights on the roofing asset class.

© 2026 Foundation Projects. All rights reserved.

Architectural Integrity in Roofing.

Why Foundation Projects

01.

Get A Bigger Exit

Your Advantage

Public-Market Multiples vs. PE Discount

02.

Stay In The Deal

Your Advantage

Ownership Continuity & Equity Retention

03.

We Only Get Paid When You Do

Your Advantage

Aligned Incentives & Zero Upfront Cost

Most Roofing Companies Sell For Less Than They’re Worth

You get 10 emails a week from people offering to buy your business. Brokers want 20% to list you. PE firms want to lock you in before you’re ready. And if you try to go it alone, you’re spending 12-18 months on due diligence, cleanup, and systems you should have built years ago.

Fragmented Market

Local operators lack the scale to command public-market multiples, leaving millions on the table.

Asset Illiquidity

Finding the right buyer takes years, and most deals fall through during the grueling due diligence phase.

Operational Drag

Without institutional systems, your value is tied to your daily presence. We decouple you from the day-to-day.

Foundation Projects is assembling a platform of best-in-class roofing companies — not to flip them to private equity, but to take them public.

“Roofer Centric”

Build an exit strategy you and your team can be excited to work towards, together!

Our Philosophy

Here’s How It Works

01

Book A 30 Minute Call

First, we figure out if we’re a good fit. We’ll look at your roofing business, talk through your goals, and if it makes sense for both sides, we sign an NDA, agree on a Letter of Intent, and set your entry valuation.

You don’t owe us anything at this stage. No money changes hands — just clarity.

02

We Scale Your Business

Once you’re in, we come in and help fix and build the things that make a company worth more — like better systems, cleaner operations, AI tools that save time, and training for your team.

You keep running your business. We just make it worth a lot more.

03

Get A Big Exit

The companies combine and we take it public. You keep the majority of what your company is worth. We take 20% of the value we helped create — nothing until then.

Other companies give you 3X and sell at 10X. We only get paid when you do.

You’ve spent years building your business. The window to get a return on that business is open.
It won’t stay open forever.

The roofing industry is consolidating right now — 17 platforms in early 2023 grew to 56 by the end of 2024. The first platforms are already forming. Owners who get in early will lock in better valuations and a bigger share of what the platform is worth when it goes public. Owners who wait will be selling into a crowded market with fewer buyers and less leverage.

Foundation Projects — building the future
THE FREEDOM YOU BUILT THIS FOR

Your next chapter isn’t on a roof.

It’s on your own land.

You didn’t build your company just to work forever. You built it for the freedom that comes next — whether that means 50 acres, a few head of cattle, or just the time to load up the side-by-side with your kids on a Tuesday morning.

Map Out Your Exit →

We know what you’re actually working for.

“

“At Foundation Projects, we don’t just look at spreadsheets and EBITDA. We look at what that number means for your life. It means no more 5 AM phone calls about a delayed material drop. It means trading the stress of managing crews for the peace of managing your own land. We engineer your exit so you can get back to living.”

Jacob SterlingFounder, Foundation Projects
Founder
“

“I started Foundation Projects because I watched my father sell his 40-year roofing company for pennies on the dollar. Good owners deserve better than a 3× multiple and a handshake. We built this so no one else has to make that trade.”

Marcus ThorneOperations Principal
Leadership
“

“Every roofing owner I meet has the same story: they built something incredible and have no idea what it’s actually worth. Our job is to show them — and then get them there.”

Rachel FosterVP Growth
Leadership

The window is open. It won’t stay open forever.

The Consolidation Clock

The roofing industry is consolidating rapidly. Owners who get in early will lock in the valuations needed to fund their dream acreage, their passions, and their family’s legacy. Those who wait will be selling into a crowded market with fewer buyers and less leverage. Your quiet acreage is waiting. Don’t leave it on the table.

Book Your Strategy Call →

Your Big Exit Starts With A 30-Minute Call. Book Your Call Today.

We’ll learn about your business, share how the platform works, and tell you honestly whether we think it’s a good match.

Book A Call →