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Foundation Projects

Redefining roofing as an institutional-grade asset class. Building permanent value through architectural excellence.

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Quarterly insights on the roofing asset class.

© 2026 Foundation Projects. All rights reserved.

Architectural Integrity in Roofing.

We’re A Team Of Roofing Industry Professionals On A Mission To Get Owners Like You A Big Exit

We’ve spent years inside this industry. We know what your company is worth. And we built Foundation Projects because we got tired of watching good roofing owners like you get taken advantage of by brokers and private equity firms.

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Chapter I

The Trap

Too Many Roofing Company Owners Get Taken Advantage Of When They Exit

The 3× vs 10× Flip

You’d spend 10, 15, 20 years building a roofing business with strong revenue, loyal crews, happy customers— and then a PE firm shows up and offers you 3x. Take it or leave it. Most owners take it. Then watched the buyer flip it for 10x a few years later.

That’s not a bad deal. That’s a bad system.
Chapter II

So We Built a Better One

Foundation Projects is a platform that brings the best roofing companies together and takes them public. Instead of selling to a buyer who captures all the upside, you stay in the deal — and get paid when the platform goes public at 7–10x.

Public Market Liquidity

Exit at 7–10x multiples through a public offering — not a local fire-sale price from a PE firm.

Legacy Protection

Your team stays, your name stays, your culture stays. You built it — you keep it.

Operational Excellence

We help tighten your operations and grow revenue, so your company is worth more before you ever exit.

“The goal isn’t just to sell. The goal is to be part of the most valuable roofing entity ever built.”

Our Founding Principle

Our Team

Our Team Doesn’t Get Paid Until You Do

Marcus Thorne
Operations Principal

Marcus Thorne

25 years in roofing operations. Formerly scaled three regional outfits to $50M+ exits.

Elena Rodriguez
M&A Strategy

Elena Rodriguez

Specialist in construction roll-ups. Expert in finding the hidden value in your balance sheet.

Jacob Sterling
Founder

Jacob Sterling

Started Foundation Projects after watching his father’s 40-year company sold for pennies.

LR
VP, Operations

Laura Rodriguez

Built operating systems for 3 roofing roll-ups. CRM & RevOps expert.

DP
CFO

David Park

Former Big 4. Took two home services companies through IPO.

RF
VP, Growth

Rachel Foster

Grew a regional roofing company from $5M to $35M in 4 years.

Now, Owners Like You Get A Better Roofing Company AND The Exit They Deserve

Better Business. Bigger Exit.

The first owners who joined the platform didn’t just get a better exit. Their businesses got better, too — meaning they were worth more. We helped them tighten their operations, grow revenue, and found the owners who had been fielding lowball offers were suddenly sitting on a roofing company that was inherently worth a lot more.

Proof Of The Model

“

“I was about to sign a 4× multiple with a PE firm. Foundation showed me how my company was actually a 10× asset if we partnered for a public exit. My family’s wealth changed overnight.”

Robert Vance
Robert VanceFormer Owner, Vance Professional Roofing
Verified Exit
“

“After 30 years on rooftops, I thought selling to a national chain was my only option. Foundation’s public-market approach gave me 3× what the highest PE offer was — and I still run my crew.”

Linda Hargrove
Linda HargroveFounder, Hargrove & Sons Roofing
Verified Exit
“

“The due diligence alone would have cost me a year with a traditional broker. Foundation’s team had our financials structured and investor-ready in 8 weeks. We closed at a 7.2× multiple.”

Marcus Delgado
Marcus DelgadoCEO, Pinnacle Roofing Group
Verified Exit
Join Us

We’re Building the Platform That Takes Roofing Public

Foundation Projects is actively assembling a group of best-in-class roofing companies with one destination in mind. The window is open. And the owners who get in now will be the ones who look back and say they got in at the right time.

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